Rebranding of Blue Butterfly Healing
Dear Ones,
When I decided my path to train and gain knowledge in the field of Somatic Therapy, I wanted to help people, and I did not think of the background of owning my own business as part of it. I started out seven years ago as Blue Butterfly Healing, blue is the color of the throat chakra, a place where you can feel and share your words, and the butterfly is a symbol of resiliency and transformation. I loved it for what it meant to me and what I wanted to guide my potential clients towards—feeling heard, seen, and acknowledged for who they are and tapping into their innate resilience. The process of learning and then honing somatic skills, knowledge, applying it in real life for my clients as well as myself, at the same time combining branding, marketing on social media, advertising on Google, learning computer skills, has been a huge undertaking and a labor of love. I recently decided to rebrand Blue Butterfly Healing to Somatic Therapy Kelowna, as a way to be more intentional in what I have to offer and make it easier for people to find me. There has been a bit of grief in saying farewell to the name BBH, and I feel in my new name I have “graduated” towards something bigger.
In this recent growth period, I have noticed that in the process of learning new email applications, new website hosting, rebranding all the logos, the email addresses, etc., I was resistant. There was a part of me that was annoyed, impatient, and frankly, feeling petulant, as in why am I doing this all over again?! I had to pause, check in, and find that part of me that was really resistant to the process, as she was taking a lot of energy in her resistance. As I turned with curiosity and compassion towards her, acknowledging her frustration and meaning-making of “this is too hard”, she could soften. I felt where the tension was in my body, let the muscles soften, and deepened my breath, and felt the humor at my younger impatient self. Resisting and bracing whatever is going on in life takes away from the energy of moving forward of healing. It often shows up in the body in a myriad of ways, from gut tension, jaw tightness, or shallow breathing. I invite you to acknowledge your resistance and/or impatience to repurpose your energy of pushing away to moving towards something wonderful in your life. It’s there if you change your looking, even for a second.
Yours in healing,
Caroldean Jude,
Somatic Trauma Therapist
Somatic Experiencing Practitioner
Transforming Touch Practitioner
Internal Family Systems Therapist